Categories
Uncategorized

3 Social Marketing Myths and How to Leverage the Truth for Your Business (Online and Offline)

Social Marketing has established itself as a powerful force in our society. So let’s take a look at some of the most common myths about Social Marketing.

Myth 1 – It’s just for college kids – This is usually said about Facebook and Twitter. edu-art-gelderland While it is true that Facebook started on a college campus, Facebook going mainstream has long since happened. And I’ll show you some proof of that when we take a closer look at Myth 3.

The Reality – Social Marketing is changing the way we do business as entrepreneurs, big business and consumers. Social Marketing has revolutionized the internet as well.

Grandmothers use it to communicate with long lost friends and with grandchildren. People use it to find old High School friends and to cheat on spouses.

It’s easier than ever to spread your ideas… your hate, your love, your indifference to the entire world. It’s quite a responsibility.

Myth 2 – Waste of time – The truth is you can “go down the rabbit hole” and waste a lot of time on Twitter, Facebook, YouTube and other Social Marketing sites. If you let yourself. There is the key, if you allow yourself to do it, you can do it. Most anything done to excess can be a waste of time. But it does not have to happen…

The Reality – You can discipline yourself to manage your time on Social Marketing. Set a timer for the amount of time you are willing to spend, and when that timer goes off, you are done. Seriously, until you learn to manage your time with it, use the timer strategy.

Also with automation tools such as HootSuite.com, SocialOomph.com and TweetAdderNow.com you can set up much of your Social Marketing to go out automatically while you are doing something else. For small business owners this is a great way to let consumers know about upcoming events, specials and time-limited coupons.

Myth 3 – No money – We really love this one because we still hear it from people as if it is true. People will tell you that there is no money in Social Marketing. This is usually said by those who have not been successful themselves.

The Reality – Remember at the beginning of this article when we told you we were going to show you some proof that Social Marketing was not just for kids anymore? Well we are going to show you that proof, as well as proof about making money with and from Social Media Marketing.

Check out the Top 10 Brands on Facebook according to MSNBC.com. Included are the number of followers for each site as of December 2010:

1. A Popular Soda Company – 21,357,836

2. STARBUCKS – 18,972,288

3. OREO – 16,138,569

4. DISNEY – 15,472,915

5. SKITTLES – 14,544,182

6. RED BULL – 14,511,400

7. CONVERSE ALL STAR – 12,133,996

8. VICTORIA’S SECRET – 10,824,003

9. CONVERSE – 10,249,110

10. PRINGLES – 8,632,621

Now, would these million and billion dollar companies invest their time and effort on Facebook if they were not going to make money from doing it? These companies and countless other small businesses are spending time in social media because they get their products and services in front of consumers who need and want them.

How about you?

Categories
Uncategorized

Social Marketing and Email Integration

Why Integrate Social Marketing and Email?

Many business owners, managers, and marketing mavens fail to utilize the many benefits of combining marketing strategies. Social Media or Social Marketing and rattlerecords Email Marketing are significant marketing channels that compliment each other and provide a great source of analytics and feedback. Both channels allow the opportunity to stay in touch with the customers and provide future leads at the same time.

Social share buttons or badges are a wonderful way to spread the word of a brand or product. Lead generation should always be at the top of the funnel. Email marketing provides a great opportunity to embed or include share links to social sites like Facebook, Google+, Twitter, and LinkedIn. Don’t forget to provide something of value at the end of the trail. When people find your social page interesting and find valuable information or offer they are 4x more likely to share your page with their friends and associates.

Remember how and why you obtained a person’s email address. It’s good to know where the email address came from. Was it from Social Media, a lead nurturing campaign, maybe from an interesting blog post? It’s always a good idea to separate an email list into groups of top-of-funnel acquisition channels. Make sure each email campaign targets the likes and interests of the email owner and has relevant information available on the social sharing site they are likely to visit.

When posting to social media sites, make sure the content includes a mixture of text and images and contains useful and interesting information that will play well to both existing customers and your lead generation funnels. This is especially true when sending emails. Take a look at the first five posts in all of your social media sites. Do they correspond to the theme of the pending email?

One of the worst mistakes made when sending emails and posting to social media is the failure to include appropriate calls-to-action and a sound lead generation funnel. Every email should, at a minimum, contain a link to a social media page or website page that provides additional information related to the email theme. If directed to a page, the page should include a share and like buttons for your social media pages. If directed to a social media page, the page should include links to a web site page. Both pages should include additional calls-to-action and a secondary step in a lead generation and conversion funnels. Don’t forget, every touch point is an opportunity to gather an email address or gain a share or like for social media.

Implementing and compounding Email and Social Media campaigns provides a fluid and flexible avenue for cross-linking and cross-pollination. rattlerecords Topping off the opportunity is the ability to design in metrics that can be tracked and used to hone the message for both channels into a finely tuned conversion and lead generation machine. A side benefit is the data acquired that can be used to enhance the success of future emails, website additions and modifications, and perhaps the addition of additional products and services.

Categories
Uncategorized

A Guide to Successful Email Marketing

Emails are used for big and small businesses alike. It has been proven as a successful way to market any product/ service online. Emails drive traffic to your website or website of choice. It is targeted to access potential customers. It is a unique yet easy way to access the target audiences and to bring potential visitors to your website.

Emails are used for follow-up in which businesses can generate revenue. joukjeakveld Also it can help building contacts and links which are of primary importance for running any online business. Email marketing is not complex but it requires few techniques and rules. It is therefore necessary to identify the needs and requirements of email marketing before one actually involves in it.

Below are some guidelines to writing effective emails which can produce desired results.

· Business seems complex and marketing products/ services are more complex. By keeping things simple business personnel can lead their own pathway. It is necessary to understand the complexities of marketing. Also identify the needs of a business and taking possible steps is a key to venture.

· Email needs a clear path way ahead. Recently the legalities were changed regarding search engines. It is vital to understand the legalities and issues regarding email marketing. Do your research.

· Develop your mailing list. It is crucial to seize market which can help a business to flourish. On the splash page include the capture on top fold. Name this location as “above the fold”. This has to be placed with strategic importance.

· It is important to know that traditional popups are banned. Today “popunders” are used by using Javascript. Although it is a pop up box, Google do not recognizes it as a pop up. “House banners” are also used instead of popunders.

. Newsletters are also promoted through email marketing. Email marketing involves 2 parties. The sender and the receiver. In order to promote a newsletter create content which is appealing and unique.

· Take advantage and do your homework to find a good email marketing company to be a part of. The tracking of emails is an important activity to judge the company from. I personally recommend Aweber.

· ASP and ISP solutions are available (combined) which helps enhancing delivery

· Test the email service and check your campaigns. Email marketing is relatively different from traditional marketing tactics. Consider using tools to enhance the delivery and tracking of emails.

How to write an effective email?

Well-organized and well-written email enhances readilbility. The recipient is directly targeted in email marketing. Formatting is another key ingredient to encourage recipient to read. Affiliate marketers, for example, are dependent upon email marketing. A marketer reads, opens and acts accordingly. So, email must be clear, easy to read yet professionally written.

QUICK TIPS TO MEMORIZE:

· Email’s subject is of utmost importance. Write a compelling subject which may likely attract the reader. The purpose of the subject is to get the target to open your email.

· Make your subject line personalized by adding the name of a recipient in the beginning. Use words which appears enticing.

Email marketing is an effective way to reach recipients and target audiences. It is a tool which has become an essential element of marketing any product/ service.

Categories
Uncategorized

Find Out How To Improve Your Email Marketing Strategy

Marketing your company means utilizing all aspects of marketing strategies which should include an solid email marketing campaign. You should also include Social Media nonduiven Marketing, Article Marketing, Pay Per Click Marketing, and even Free Marketing. Since you have to take one step at a time, let’s begin by learning all that we can about free email marketing and how to create an effective campaign that increases your websites’ profit.

Keep the important aspects of your email marketing messages “above the fold.” This “fold” refers to the area that is previewed before you have to start scrolling down the page to read the entire message. Anything that is important should be arranged with this “fold” in mind. Many readers use these to preview a message before deciding to open it. Try and keep anything important within this area so that they don’t have to scroll to find it.

To get the most out of each email that you send, try to focus each one on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the email. Give them a call to action that is clear, and that they can easily respond to.

TIP! if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers.

Your emails should be readable with nice images. Many marketing software providers disable images by default, and unless the user clicks the “see all images” settings, they will not be able to see any images that you’ve included in your marketing message.

Build Your Brand With Your Email Marketing Follow Up Messages

Go for professional look within your email messages. Don’t send emails that look boring or have a large amount of bulk words smashed together. This comes across as too much information to read and they will simply delete your email. Also, keep in mind that some email software programs will not display HTML images. So, keep in mind that some of your recipients may not be able to see your images.

Always try and give back to your followers. Offer a coupon or free offer to customers who sign up for your email marketing list. Put a form on your website where customers can sign up and set the form to automatically email new customers a coupon or free report when they submit their information inside the software form. This encourages customers to agree to allow you to send them email marketing materials so that you won’t be accused of sending out spam. People hate spam in their accounts.

TIP! Test your marketing on different email marketing software platforms. Different software companies can make the same email display differently.

Make sure that you always have permission from your followers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you all together. There is also a chance that your marketing software could cancel your account.

Getting information from someone is fairly easy. You want to position yourself as someone of value and that you can help solve their problems in their life/business. Take the position of solving their wants, needs, and desires with a free training webinar or free e-book. You offer these items in exchange for their information. This is how your grow your email marketing list. Remember, “the money is in the list”.

How Can I Grow My Email Marketing List

You can offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase or something like a free report or e-book.

As you start learning how to solve the problems of others, you will soon learn that you must focus your attention on the people who are searching for help on the internet. It’s not just about growing your email marketing list, but it is about helping others to have success in their businesses. Trust me, I didn’t understand this in the beginning either.

If you use images in your email marketing campaigns, try and have a call to action that is clickable. Research shows that customers are far more likely to click on a link or button that is placed on the image rather than one that is placed anywhere else on the page.

How To Stand Out From the Crowd With Your Email Marketing Campaigns

Keep all of your branding in your email consistent with your business. Don’t make your email appear as though it belongs to another business. Try to stick with your usual colors, voice, and fonts so that the readers can recognize that the mail is from you and so they will read it.

Having the right email marketing software is crucial to your success. I personally use Aweber. This is one of the best around. You can also use Constant Contact, MailChimp, iContact, as well as many more. The price for these email marketing software ranges from $9.99 dollars per month all the way up to $299.00 per month. It is totally up to you on which one is best for your email marketing needs.

TIP! Be sure and set up any designs or graphics you use in your emails “above the fold” whenever you send them out. This means that your graphics and designs should be view able from any preview pane or on the first page of the email (without having to scroll down).

Lastly, you also want to give your email marketing messages the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their marketing efforts, and seemingly small errors like typos end up undermining their readers’ perception of their level of professionalism. Before you add an email to your email marketing rotation, ask yourself if it would inspire you to buy.

Using the tips in this article will help you to master email marketing that will help you effectively promote your product and services on a daily basis.

Categories
Uncategorized

13 Insane (But True) Things About Email Marketing

As an Internet Marketer involved in the [how to make money online] niche market you want to have an effective email marketing campaign and know whether or not the email generates immediate sales or moves people closer to a purchase decision. In short, your email should invite a call to action and decision-making process for your prospects. Actions in emails usually involve clicking on links, which may include text links, images, buttons, and other graphics.

Email links come in two varieties, external web links and internal navigation links. e-darts External links open up a browser window so the person who clicks on the link is directed to a webpage. Internal links navigate to another area of a website.

You can create links to files stored on a server and links can open up the email program installed on your subscriber’s computer. A mobile device can interpret a phone number or an address as a link. Phone numbers in the text of your email dial the phone number when touched and addresses can automatically link to an online map or a map application. There is no need to program these types of links. Mobile devices can detect them automatically. Internal links, also known as anchor links, point to content within the email.

The use internal links to help the person reading your emails to skip to content below the screen from the top of the email and to skip back to the top of the email from the bottom. You can also use groups of internal links like a Table of Contents to list the articles or sections of your email and allow someone to quickly jump to that section of your email without scrolling. When creating text links, never use the phrase Click Here as the link. Instead use an action word or a phrase as the link ie, a link to add an item to an online shopping cart should say Buy this item, not “To buy this item click here”.

The more descriptive you make your text links, the better chance you have of inviting a click. For example, a link that reads More information isn’t as descriptive as a link that reads Download the 50 page catalog. When creating image links, the best practice is to include some text in the image inviting the click and explaining what the image link points to. Some images are intuitive as links so text isn’t necessary. Examples include pictures of products that link to more information about the product, company logos pointing to the homepage of a website, audio icons such as a Play button that looks like a speaker, or screenshots of videos pointing to a streaming video file.

Email marketing is all about building relationships with those on your list first. If this is not your Agenda when it comes time for you to make an offer to buy, the response is likely to be very poor. Or worst you could have people un-subscribe from your list. The purpose of email marketing is provide your readers with valuable content about a particular subject matter. Here is how you can add value to your emails, provide information about products and services, tips and advice, instructions and directions or facts and research.When using entertaining, include humor and engaging stories, again about your product or service.

When it comes to sending your list offers there a few things you need to be aware of. Offers are incentives help your prospects overcome purchase hesitation and avoidance. You need to know your clients. Some people will love to hear about discounts because they like to save money, and on the other hand some people can associate discounts as cheap and nasty. This is where you need to monitor your email tracking data, and once you have established what your prospects value, you can then divide them into groups. This will allow you to marketing different types of products and services based on your established groups.

Here are some great tips for offers included in your email marketing campaigns.

1. Coupons are great, they can be printed off, or shown on a mobile device. Use mail merge to include your prospects name on the coupon.

2. Give aways are great for free give aways, products or services in exchange for information.

Every email should contain a “Call To Action” telling your prospects what you want them to do. “Click here” is a big no, no. Be more descriptive like: Watch this video, print this document, download this pdf. You can also include several “Call To Action” within the one email.

Now having a great “Call To Action” is going to be of no benefit if your email isn’t going to be opened in the first place, in order to succeed in your open rate you need to have a from line. So people can identify with who the email is from. Now it is just as critical to have a great subject line, here you need to use words or word phrases which describes the benefit of the email. Try to not make it too long. It can be difficult to come up with a new subject line, this really is about test and measuring.

In order to interact further with your reader you can also use Social Media which will allow your emails to be sent to Facebook, Twitter, LinkedIn, get shared and like or be rated.

Let’s also not forget about mobile devices. More and more people are using mobile devices to read email. Most people never leave the house without keys, wallet or mobile phone. Just remember the design of your email should be suitable for all devices including tablets as well.

Generally speaking most people reading email on a mobile device are sorting through. Checking what to read, what to save or what to delete. The more useful your email is on a mobile context, the more likely it is to be opened. Another thing to consider is how the email will look and function on a mobile device. Smartphones have much smaller screens than computers and it’s often frustrating for people to scroll around to find links, text, and images. The most effective mobile email designs take advantage of the upper-left portion of the email. That’s because most mobile devices either display emails beginning with the upper-left portion of the email, or they display the whole width of the email on the screen, requiring the recipient to zoom and scroll to specific sections of the email.

I hope this article has been of value and given you more insight on how to make your email marketing campaigns more successful.

Please share if you know anyone that would be interested in this topic matter.

Categories
Uncategorized

Do You Need an Email Marketing Agency?

What Is Email Marketing?

Before considering whether or not you need an email marketing agency, let’s first take a look at what they do. In simplest terms, email marketing happens whenever a company sends out a commercial message via email. legrosjambon These messages are generally requests for business, sales letters, solicitations, or just advertisements. Basically, the idea is that they’re using email to help market their company, bring in revenue, increase brand recognition, or inspire customer loyalty.

There are a number of benefits an email marketing agency touts for their services. Email marketing is:

•Affordable: you’re not spending tons of money on the traditional version by purchasing paper, ink, stamps, and envelopes.

•Efficient: everyone has at least one email box these days. Not everyone gives their post box the time of day.

•Customizable: your email can contain anything from simple text to images to videos or, of course, all three. There are also ways to make it so that your message is addressed to someone by name.

•Targetable: with email lists, you can send one version of a message to one segment of your market and another to a different demographic altogether. You can’t do this with TV advertisements and even online ads make this difficult.

Different Versions

While we touched on what an email marketing agency can do via emails, there are also a number of specific types of emails worth mentioning. One of the most popular is a simple welcome message. If someone signs up for a membership to your website, you probably want to send them an email to thank them and introducing them to what you have to offer.

Another popular option you’ll see an email marketing agency offer is an announcement message. If your business just opened or hit some kind of milestone, you should definitely do some PR via email to let everyone know. The same goes for a new product or service you may have just started offering.

Newsletters are also a common choice. These can include all kinds of information about products and services, the company itself, the industry you’re in, etc.

Technological Benefits

To a degree, a lot of the above are things that you could probably do on your own. Obviously, you wouldn’t have much issue sending out a newsletter every month to a number of people.

However, an email marketing agency has access to technology most people don’t. For example, they can leverage software that tracks how many people actually opened the email they sent. When you’re sending a mass email out to thousands of people, this is quite the advantage. It allows them to revise the email and produce a better version next time.

They can also use similar analytics to track how many people clicked on a certain link embedded in the email. So if you’re using email marketing to drive customers to a landing page or get them to your latest blog post, they’ll know if this is working or not.

Why an Agency?

Still, you may be thinking that a lot of these benefits are things you could either pull off yourself or get close enough to and save money. Well, there are still probably a few things an agency can do that you can’t.

For one thing, their bread and butter is writing a quality message. You can pay them to write these on your behalf. If your emails aren’t converting, an agency can probably help there.

Another huge advantage is that most email marketing agencies can offer industry-specific lists. If you’re selling a new kind of energy drink, you obviously want people who drink them. The right email marketing agency for you would be one that has a list of emails of people who fit this description. These lists can easily number in the thousands; that’s going to be a pretty tough service to duplicate on your own.

An email marketing agency definitely isn’t for everyone, but they’re worth keeping on your radar. If you do decide to use one, keep in mind the above information and take your time picking the right option.
\

Categories
Uncategorized

Web Beacons And Insurance Agency Email Marketing

Let’s begin with a simple definition of a web beacon. It is an object embedded into an email, to determine if a user accessed the content sent. funnykareltje There are other names used for web beacons such as tracking pixel, invisible pixel, pixel tag, pel and clear gif.

Web beacons are often used in email marketing to determine which recipients open the email. Using beacons allows digital marketers to see which recipients have viewed or interacted with the email they sent. Email marketing tracking is not a perfect science, as tracking can be disabled by recipients who do not use HTML email clients, opting for text only emails. Some email preferences like turning off image display (while still using an HTML email client), can also disable web beacons.

A web beacon is usually a transparent graphic image, often just a pixel that is placed unobtrusively in an email. When the HTML code for the web beacon points to a website to retrieve the image, it can also pass along important marketing information. This information can include the IP address, a time stamp, length of time the beacon was viewed, and the type of browser that retrieved the email. For many insurance agency email marketers, the most important metrics relate to the open rate, and the subsequent clicks that occurred in the email.

Web beacon options are included with most email marketing solutions, from the basic solutions to high end integrated platforms. When you send out insurance agency email marketing campaigns, the marketing engine will offer an option to track the emails. If selected, a tiny web beacon will be placed on the bottom of your HTML email to detect opens. Note that I said these would be on the bottom of HTML emails. If you are using text emails or multipart mime (the text portion of that email) the web beacon will not be used. This beacon is unique to each insurance email campaign that you send. When someone opens your email and the beacon is downloaded, they will register as an “open”. Automated replies, such as out-of-the-office messages, often do not download the beacon and as a result would not be counted as opens. Note that this process can vary by email marketing provider.

Now that you know how web beacons help track your insurance email marketing campaigns, you can determine if your agency will use this tracking. Open tracking is a fairly innocuous and unobtrusive way to determine email campaign efficacy and to fine tune the content for your audience. Almost all email marketers do use open tracking, and find it helpful. Click tracking is considered somewhat more intrusive, and that is a decision each agency can evaluate based on their preferences. Some agencies offer tracking and cookie notifications on their site, when using these technologies.

Insurance email marketing can be highly effective for lead generation. Those agencies lacking the time, tools or staffing to add this lead gen staple to their overall insurance agency marketing plan can outsource this initiative to a proficient insurance marketing firm.

For more information on territory exclusive Insurance Agency Marketing Solutions visit our website: http://www.startupselling.com. StartUpSelling, Inc. provides outsourced insurance agency lead generation services focusing in the areas of telemarketing, insurance agency eMarketing, and insurance web marketing. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing, sales and lead gen concepts.

Categories
Uncategorized

Pay Per Click Management Services – Outsourcing Your Pay Per Click Advertising Campaigns

One of the advantages of PPC is the way it can be controlled. A lot of providers these days offer a service where you can accurately monitor and analyse the effectiveness of PPC campaigns almost as soon as you get a click. All you have to do is  IT Support Services log in, go to your analytics tools and take a look at very useful statistics on visitor levels, impressions, keyword analysis and much more. All it takes is for you to add a bit of code to each page of your website. This will then serve as a free statistics package for your whole site and will prove to be a very valuable monitoring tool for you.

Of course, there are a number of companies out there who are willing to handle all of your PPC services for you. They are known as PPC management service providers and their job is to handle everything from setting up the account, to writing and testing ads and setting cost per click value prices to your campaigns. All in all, they do the lot and even provide reports showing you how affective your ads have been.

If you take on a company that will provide an efficient PPC Service, they will usually require a three-month testing period – this is usually enough time for them to do everything they need to do to get your ads running effectively. This also gives you enough time to receive reports showing the results and associated costs for each advert.

Of course, most PPC Advertising networks and search companies will require credit card and/or bank account details, so they can debit the costs on a monthly basis. This is common practice, but do make sure that you trust the PPC management service company with this information before giving out company account details.

A management company will charge anything from around $300 per month to $800 for controlling the whole campaign and to provide a consistent maintenance programme to make sure your ads perform the way you want them to. If you don’t want the hassle of setting up and running PPC ads yourself, then this could be a very cost-effective option for you.

Categories
Uncategorized

Occasions For Gifting Flowers

There are many special occasions in everyone’s life and gifting something makes this occasion a memory for life as you then look upon the treasured gift and remember the good times. We also believe that a gift doesn’t have to be given only on special occasions; you can gift someone just because you feel like it too. These small gestures keep the love alive and the romance going.

Anniversaries

Marriage anniversaries are lovely occasion to gift flowers. If you’re thinking of gifting a bouquet to a couple, choose romantic flowers, pastels or white flowers with a few colourful accents. If you’re close to the couple try and give them something and will blend well with the interiors of their home. This way they will have it a longer and always remember you when they see it, beautifully placed on a centre table.

Christmas

Christmas is the time  Yankee candle bouquet of fun and joy, of hope and light so why not spread some of all of these into someone’s life by gifting them a wonderful gift. If you are at a loss as to what gift you should give then you could consider a specialised Christmas gift with beautiful flowers. It’s a great accompaniment with Christmas cards.

Birthdays

Birthdays are very special occasions in one’s life and usually choosing a gift for a loved one is easy as you know their likes and dislikes. The difficulty arises when you have to decide on a gift for someone you don’t know that well. But there are many gift ideas that you can choose from, but a gift hamper generally works out as the best option.

 

Categories
Uncategorized

6 Tips in Choosing an Online Education University

If you’ve decided to get a university education online, here are a few tips to make sure that everything goes smoothly.

Tip 1: Online education has grown into a multi billion dollar industry, and as such it is only to be expected that some unscrupulous characters may be lurking in cyberspace to  https://ubm.fi take advantage of the uninitiated by offering lousy programmes which is virtually useless. So, to be on the safe side, study with a reputable online education university. Ask around among friends, relatives and colleagues to recommend one. In addition, do a search on the Internet for reviews of the online universities you have short listed before making a decision.

Tip 2: Should the online education university be accredited? Well, yes and no. Some institutions of higher learning offers excellent courses but are not accredited because of a myriad of legitimate reasons. Do not equate non accreditation to automatically mean illegitimate. That’s wrong. In cases where you just want to learn some very basic skills, then accreditation won’t be a factor in your decision anyway.

Tip 3: If you want to further your studies for career advancement, find out from the relevant authorities concerned whether the degree you plan to pursue are recognised by them. For example, Miss A is a civil servant and she presently has a diploma. She wants to do an MBA online. She goes to her department head and was told that the MBA would not be recognised simply because the department’s requirement is that she must have a basic degree first before she go for a Master’s degree.

Tip 4: Before signing up, email the shortlisted online university and asked them any questions which you may have about the course you are interested in. See if they have a trial sessions for prospective students. From the promptness of their responses and the way they answer your questions, you should have a good idea what kind of university you are dealing with.

Tip 5: Make sure you go through all the fine prints before signing up. For instance, I was once told that a certain university never inform their students that they would have to do a viva for their final research paper. In the end, many students gave up because getting through a viva is no joke.

Tip 6: Study the course schedule closely and decide whether you have the time and money to complete it. Think through it carefully. Although many online education university tend to use the phrase “study at your own pace”, its not entirely true because you still have deadlines to meet in respect of submitting your assignments