Prediction #3) Google+ will become one of the top 3, in the social network arena by the end of 2012.
I know I’m going out on a limb here, but I believe this is inevitable. Google’s share size and current customer base will allow Google+ to grow at a much faster pace than other social media sites. The exact number of Gmail users is not public, but we do know that it is huge! I have read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate the use of these properties into their social network. condesi This adds value to their social network. Add to this, the fact that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also been able to produce a social-networking product that is easy to use, search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I am not sure that they can keep this frantic pace forever, but for 2012, it’s a done deal. My advice to you is to review where you are spending your advertising money and see if it makes sense using any of the Google properties. If you’re an individual, and have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to set up a Gmail and Google+ account. If you already have a Gmail account, this will only take you about 5 minutes. The bonus here is you can also set up a Google+ Brand page without a lot of fuss.
Prediction #4) More businesses will start using blogging and article marketing to build trust.
You may be asking the question; what does blogging and article writing have to do with social networks? The answer is straightforward. Both blogging and article writing create a following, and they both encourage fan interaction. These followers will leave comments on the blog/article sites and interact directly with the authors. Now that I have established that blogging and article marketing is social in nature, let’s discuss building trust.
There are many ways to build trust with people. Here are just a few ways that a business can build trust; receiving word of mouth and written testimonials, consistently providing a good product or service, providing written guarantees and making it easy for your customers to communicate with you.
Today, writing articles is creating a new powerhouse for trust building. Any business that receives expert status from writing about their industry niche will garner instant credibility. According to the website “numberof.net,” the number of bloggers in 2007 was around 23 million. The same source predicted that, by 2012, U.S. bloggers would reach 35 million. Guess what, this year’s articles in Technorati and Blogpulse both listed worldwide blogs to be around 164 million by the end of 2011, almost five times the original predictions given in 2007. I guess the adoption rate for blogging has far exceeded what was once looked upon as a strange new type of website forum.
We live in a society where the published word has high value. This is truer today than ever. Savvy businesses are taking to blogging and article marketing as an exciting new way to distinguish them from their competitors. What, you say you can’t write? Ghost writers are a cost-effective alternative. They are readily available and well worth looking into. My advice to you is straightforward, create and use a blog for marketing. Your blog articles can also be used in article marketing by submitting them to article databases. They can also be integrated into your website. Your blog post can easily become part of your website “current content strategy.” If done well, blogging will build your reputation as the go to expert in your particular business field. As an extra bonus, you will be able to engage prospects and clients in a way that builds trust, a commodity that is vastly absent in today’s business climate.
In this article, I have discussed four powerful trends emerging in the social media industry. In the past, I have kept my prediction secret, and used them as part of my own marketing strategy. This year I decided to make my predictions public. My accuracy over the last five years has always been exceptionally high. I have sometimes missed the mark on the timeline, but I have rarely been wrong at predicting what will eventually take place. These four social media predictions should make sense to you. My predictions are based on my reasoning, research and experience, not some mystical power. My work leads me to believe that these trends will continue to grow at unprecedented rates. I have always had an uncanny ability to spot trends before, but anyone willing to look can spot these trends if they take the time to look. By heeding my predictions and adjusting your social media strategies, you will engage and garner more customers this year. Take the time to develop and put in place all the necessary elements needed to implement your social media strategy. By doing this, you will profit from social media like you never have before.
That’s my opinion; I look forward to hearing yours.
Hector Cisneros is a writer, has been an entrepreneur for more than 30 years, is a veteran of BNI for 19 years and was a BNI director for over five years. He is still an active BNI member and follows the philosophy of Givers Gain. He is the owner of several businesses in Jacksonville, Florida. He actively coaches business owners in the fine art of Online advertising, Business Networking and Word of Mouth marketing. He is the president of Website Know How, Inc. a holding company for his business ventures that include online advertising, word of mouth marketing, real estate holdings, non-profit training/support, book publishing, health and wellness product sales and Adventure sports.