There has been much talk over the years on how to revitalise the older part of the Pialba business district. I personally believe there is one fundamental problem that needs addressing. We need to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where the CBD is. It is also hard for businesses to brand themselves on a state, intrastate or international level when they write there address down as Pialba, which means nothing outside the region. The area has spent millions of dollars branding the city as a destination, but there is no actual part of the city called Hervey Bay, we only officially have the Bay of Hervey Bay.
In the new age of technology it is extremely important to get a clear brand out in the market place, because consumers are now doing most of their research via internet with search engines such as Google. Someone sitting in Sydney looking to do business in Hervey Bay isn’t going to search for a suburb such as Pialba; they recognise the brand name of Hervey Bay, just as they would type in Maryborough or Brisbane